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High-Volume Promotion

The Sports Illustrated 2004 "Full Throttle" NASCAR Season Preview special was distributed to 1,400 targeted Wal-Mart displays and helped boost total sales in those stores to 70,000 copies.

High-Volume Promotion
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Time Inc. Home Entertainment

T/WR's Time Inc. Home Entertainment (TIHE) group publishes special magazines, books, calendars and videos for such Time Inc. titles as People, Time, Sports Illustrated, Life, InStyle, Money and This Old House. Our client list includes Atkins, NFL, Guinness World Records, CNN and Warner Brothers. TIHE products are sold and distributed through both direct marketing and retail channels, where our large volume of specials "pockets" provides maximum visibility in high-traffic locations like supermarkets, drugstores and discount centers.

Grabbing Attention

Brand recognition is a key element in driving newsstand impulse purchases and TIHE has a successful history and proven track record for developing high-quality, high-value branded newsstand specials with strong consumer appeal.

Industry Leadership - Where it Counts
  • TIHE is the top publisher of newsstand tribute specials.
  • Each of our brands is a leader in its category.
  • TIHE titles have the industry's highest profit per copy.
  • Our specials pockets are some of the most profitable in the retail business.
  • TIHE is the leader in high-end magazine specials, with 30 releases per year and over 11 million copies distributed.
Award-Winning Results

TIHE products are keepsakes that inform, entertain and educate. Our titles have won several awards for excellence, including:
  • Recording Industry of America Platinum Sales Award
  • Educational Association Award

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